4

Здравствуйте,

I am struggling with the phrase included into the double parenthesis. How should "широкую рекламу" be translatated in this context?

"(Мы провели ((широкую рекламу))) по телевидению и в метро в Москве и в Санкт-Петербурге."

Большое спасибо,

0
9

That's most probably a misuse of мы провели широкую рекламную кампанию which means "we've conducted a broad advertising campaign".

Synecdoches like this (реклама "advertising" instead of рекламная кампания "advertising campaign") are quite common in professional jargons but should not normally be used outside them.

3

It is better to rephrase it in English, eliminating the need to use a noun.

It [the product] was widely advertised on TV and in subways in Moscow and St. Petersburg.

0

"We launched a widespread advertising campaign on tv as well as in the Moscow and St. Petersburg Metros."

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  • 1
    провели means it's already over. Is "we launched" the right phrase to convey this meaning?
    – Quassnoi
    Nov 19 '15 at 8:48
  • Yes, it can refer to the beginning or the completed campaign in hindsight.
    – CocoPop
    Nov 19 '15 at 13:06

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