Last year when visiting Russia I saw a store named Априори. This year in Russia I saw some chocolate bars named Априори. To me, a priori is a term from logic or philosophy, and naming something after such a philosophical term seems strange to me (like calling a chocolate bar "contrapositive"). Can any native speaker provide some insight into why this is a label that someone would want to use on a product? I did ask a native speaker about this when I was in Russia, and was told that the word just sounds nice. Could that be all there is to it?
I see from the Russian Wikipedia page for Априори that the term is used outside of philosophy to mean "speculative" or "preliminary", but these additional meanings don't seem attractive as the meaning of a brand name.