В таком случае помни, что есть масса опций: ты всегда можешь воспользоваться доставкой цветов — пусть даже ты вообще в другом городе.

Here, "масса опций" is used with the meaning of "tons of options", and I'm wondering if the word "опция" is sufficiently widely adopted to be considered a common Russian word rather than a fad.

I'm used to hearing my girlfriend say "вариант" instead, as in "масса вариантов", and as far as I remember, I've never heard her use "опция".

  • 1
    it's pretty standard amongst population working in the IT and programming industry Sep 20, 2018 at 6:45
  • 2
    and for some reason it is common in sales Sep 20, 2018 at 6:47

2 Answers 2


Опция is quite common in the areas heavily influenced by English, such as IT industry, car sales, mobile networking and telecom. It is a calque from English "option" as in "car option" or "mobile plan option". Before its advent, дополнительная услуга, дополнительное оборудование, параметр etc. were used in the same sense.

The first usage recorded in the corpus is from 2002, in Google Books from 1986. All usages prior to 2005 I could find are exclusive to the areas listed above. After 2005, the word seems to gain enough traction to be used as a metonymy:

  • 3 января 2015 года истекает максимальный срок содержания Урлашова под стражей во время следствия, стало быть, надо либо судить, либо выпускать. Вторая опция всерьез никем не рассматривается, в городе ждут ясности по первой.

  • Ноги – главная опция для секса, а не для семьи.

  • Ещё одна новинка музея ― работу по подготовке экспозиции второго зала посетители могут наблюдать «за стеклом». Эта «опция» пользуется огромной популярностью.

All those are deliberate metonymies.


I don't think it's widely used. When we say "widely ", we mean "everywhere ", universally. Perhaps in science, in specific fields, but not in everyday speech. We use варианты, большой выбор, масса возможностей instead.

  • I believe it's rather widely used for a different meaning, a small addition to something (e.g. "тариф "плати больше" имеет следующие опции: "дополнительный пакет минут", "бесплатные смс", "безлимитный интернет для магазина приложений"")
    – Alissa
    Sep 20, 2018 at 11:31

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