I can read Russian, and understand mostly what is written here:


But what I fail to see is why this is a joke? What makes it funny? I am interested what am I missing in understanding in this joke that would make it funny?

Like why is the name of cheese: Bri funny?

Or name of the champagne: briut, funny?

2 Answers 2


This is a rhetorical device known as alliteration.

Бри means "brie", a type of French cheese. Брют means "brut", a type of champagne. These words are not funny in and of themselves, but they do make the alliteration work.

Being funny is a very subjective thing. This particular alliteration is not very funny to me personally, but I can see how it can be to other people.

  • Sorry forgot to finish sign up, but thanks, your answer makes sense
    – user16802
    Dec 2, 2021 at 12:46

Alliteration is fun when you try to read it out loud quickly. You're sure to mix up and mess up the words, and that's funny. We have lots of tongue-twisters based on this principle.

Шла Саша по шоссе и сосала сушку.

На дворе трава, на траве дрова.

Шит колпак не по-колпаковски. Надо колпак переколпаковать, перевыколпаковать.

Try to say them quickly and you'll at least smile.

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